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JB Communications

Adopted: December 17, 1990

Policy

The Board is committed to an effective two way flow of information between the Board and all groups affected by and interested in its educational programs. The Board believes that support for public education will come from an improved understanding of the policies, programs and practices of the Board and its schools.

The Board directs the Superintendent to establish a communications program which:

1.   Recognizes that all staff can play an important role in school community relations;

2.   Provides for the creation of an annual communications plan, including a budget;

3.   Identifies the official representatives who are authorized to speak on behalf of the Board, District, departments and schools; and

4.   Requires regular assessment of staff, parent, student and community attitudes towards public schools.

Guidelines

1.   Preparation of the annual communications plan will involve staff, parent and community representatives.

2.   Development of the annual communications plan will begin with a review of implemen­tation of the current year's plan, analysis of the results of annual parent, staff, student and community surveys, identification of the District's strengths and weaknesses, and consideration of the District's mission statement and the Board's priorities for the subsequent year.

3.   The annual communications plan will establish goals, identify target audiences, include proposed actions, assign responsibility for implementation, schedule implementation and provide for evaluation of the effectiveness of the plan.

4.   The annual communications plan for the next school year will be completed prior to the conclusion of the current school year.

5.   Implementation of the annual communications plan will be monitored throughout the year and adjusted as appropriate. An evaluation of the annual communications plan will be prepared and submitted to the Superintendent by June 30.

6.   As part of the planning process an annual communications budget will be established and submitted to the Superintendent for review.

Official Representatives

1.   The Chairman and the Superintendent or their designates shall function as the official representative of the Board, authorized to speak on behalf of the Board on all matters involving the business of the Board and all matters of a controversial or potentially controversial nature.

2.   Principals or their designates shall function as the official representatives of individual schools.

3.   Department heads or their designates shall function as the official representatives of their departments.

Principals' Role

1.   The principal is responsible for the maintenance of effective two way communications between school and community.

2.   The effectiveness of home/school communications will be monitored by the Assistant Superintendent.

Program and Policy Implementation

1.   When programs are implemented, changed or deleted, the communications implications should be reviewed and where appropriate, a specific communications plan developed.

2.   When Board policy is created or changed, or specific action taken, the communications implications should be reviewed and where appropriate, a specific communications plan developed.

Crisis Communication

1.   Staff will be prepared for their communications role in the event of a crisis.

Surveys

1.   Surveys of staff, student, parent and community attitudes toward public schools will be conducted each spring, with a report to be submitted to the Superintendent by June 30.

References

Cross Reference:

BCB Board Chairman – Powers and Duties,
CB Superintendent

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