The red stuff is called palm oil. There are actually many
different species of palm trees. One kind has coconuts. One kind has
"berries", that are squeezed. A red oil comes out. It is very tasty.
It is used for deep frying.
Stalls are often organized in beautiful ways. This one is also selling limes, onions, honey, and other fruit and vegetables. Everything in markets and stalls is displayed in pretty piles and rows.